The documented build
(09)
[EPISODES, SEASON ONE]
Two operators building Club Locked In from scratch, in public. The planning, the workbook, the retreat, the sessions, our own training and recovery. One episode a week, three clips from each.
[YOUTUBE CHANNEL, PENDING]
One teardown lesson, one build update, one ask. Plain text, once a week. Unsubscribe in one click.
- [PHOTO: EPISODE 1 STILL](EPISODE 01)
Why we are building Club Locked In
Where each of us was at $10k to $25k a month, the mastermind that changed it, what creative agency owners are told to do and why we disagree.
[CLIP 1] [CLIP 2] [CLIP 3] · [PUBLISH DATE, PENDING]
- [PHOTO: EPISODE 2 STILL](EPISODE 02)
The offer, on a whiteboard
The Retainer Rebuild explained in full: who it is for, the four pillars, the guarantee, the price and why it is the founding price.
[CLIP 1] [CLIP 2] [CLIP 3] · [PUBLISH DATE, PENDING]
- [PHOTO: EPISODE 3 STILL](EPISODE 03)
Building the workbook and the merch
Why the workbook is a brand surface, the pages and what each exercise is for, the hats arriving, the retreat being finalised.
[CLIP 1] [CLIP 2] [CLIP 3] · [PUBLISH DATE, PENDING]
[EPISODES 04 TO 09, STILLS TO FOLLOW]
- [04]
Offer and pricing
Why hourly hands every efficiency to the client. Building three tiers. The rate card you stop apologising for. Our own price sheet this quarter.
- [05]
Proposal and follow-up
The proposal you keep rewriting. The template, section by section. The fifteen-minute first step clients say yes to.
- [06]
Pipeline
Referral dependence and the heart monitor. The niche list. One channel. The ninety-minute weekly ritual.
- [07]
Capacity
Strategy without capacity is a course you did not finish. Movement, nutrition, breath, sleep. The beliefs running the business on their own.
- [08]
The Bali retreat
Four days with one member. The vision session, training, the whiteboard, the quiet moments, the last-day interview, the envelope.
- [09]
The founders' meetup
Twelve founders at a table in Bali, one hot seat each, a guest session on paid acquisition, dinner.
Half systems, half the person running them. Episodes 4 to 7, one pillar each.
[THE AI POSITION]Adopt it across the workflow, build the personal brand, become the strategist. When anyone can make the asset, value moves to the person who knows what to do with it.
[AUTHORITY]Own your category or your city. Nobody hires the fourth-best video studio in a city; they hire the one they know.
[THE ROOM]Episodes 8 and 9. What happens when owners who have been building alone sit at one table.